In the latest report from The Nielsen Company, ‘The Coupon Comeback’, in-store kiosks are cited as one method of providing greater convenience for the shopper.

The report says:

‘While newspaper inserts are still the primary method of coupon distribution (89%) and redemption (53%), Internet redemption growth has skyrocketed, rising 263% in 2009.

And while clipping continues to be a primary means of distribution, manufacturers and retailers launched new ways to get coupons into consumers’ hands such as printable coupons on the Internet, in-store kiosks and discounts linked to frequent shopper cards via smartphones and computers, negating the need for a paper coupon at all. In short, it is easier than ever to distribute and use coupons, and this convenience is also a key driver of redemption growth.’

This report is interesting because we often think of the USA as being several years ahead of Europe in this area of marketing initiatives, so we may well witness a similar pattern emerging in the UK over the next few years. Self service kiosks are an ideal tool for retailers in dealing with coupon promotions.